1.4K views · 167 reactions | Helvetica font was created in Switzerland by Max Miedinger and Eduard Hoffmann for Haas Type Foundry in 1957. Paying tribute to its classic, clean lines, they defined it using the Latin name for Switzerland. The house of La Prairie pays tribute to the land of its origins, embellishing its vessels with the lean lines of this singularly Swiss typeface. Discover more at www.laprairie.com/en-int/editorials-article?cid=helvetica | La Prairie | Facebook