In 2016, a Burger King outlet in Queens pulled off one of the boldest and funniest brand pranks in fast-food history. The restaurant “dressed up” as none other than the ghost of McDonald’s, covering its entire exterior in giant white sheets, complete with cut-out eye holes and the word “McDonald’s” spray-painted across the front. #BurgerKing #BrandWars #Halloween #Marketing #Advertising #CreativeCampaign #MarketingStrategy #MarketingCampaign #AdsOfTheWorld #McDonalds | afaqs!