MLA's highly anticipated Australian Lamb campaign launches today! 🐑🌞 This campaign is one of MLA's biggest investments and will feature prominently across online video, cinema, radio, retail point-of-sale, paid social, influencer marketing and PR. Each year, the campaign has the same core objective: to keep lamb top of mind throughout summer and drive purchase in-store. Watch the ad in full below 👇 | Meat & Livestock Australia
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