PEPSI® Wild Cherry Asks Consumers to Celebrate Their 'Wild' Side with the Launch of New "Get Wild" Campaign

1975: Cola wars heat up with launch of Pepsi Challenge

The Pepsi Challenge: How Pepsi Won the Battle but Lost the Challenge

Business | Motivation | News on Instagram: "In the early 1980s, Pepsi was losing to Coca-Cola — until Roger Enrico took over. He saw a chance to challenge tradition and launched The Pepsi Challenge, a daring marketing move that let consumers decide for themselves. In blind taste tests, most chose Pepsi. Suddenly, Coke’s dominance was under threat. Coca-Cola’s response was disastrous. They replaced their classic formula with “New Coke,” a move that sparked national outrage. Meanwhile, Pepsi’s sal

Pepsi Mango Is Back and a Permanent Flavor, and It Comes in a Zero Sugar Version