Patagonia on Instagram: "In the early ‘70s, Patagonia founder Yvon Chouinard serendipitously witnessed a local activist save a surf break from development in Ventura, California. From that, he learned a couple things: Grassroots efforts can make a difference. Degraded habitat can, with effort, be restored. The grassroots movement needs sustained and deep support to prevail. Since then, we’ve made a commitment to not just equip environmental activists with funds—but with practical tools and knowl

Patagonia on Instagram: "The trail doesn’t stop; why should you? Our line of durable, adaptable MTB apparel and gear is designed for the unreasonably ambitious, allowing you to fine-tune your kit so you can keep riding, and riding, and riding … because there’s always time for another lap. Rider: Braydon Bringhurst (@braydonbringhurst)"

Patagonia on Instagram: "Coming soon: Our first Work in Progress Report. #EarthIsNoEasyBoss"

Explaining Nature on Instagram: "The Patagonian puma is a population of the South American cougar (Puma concolor), found in the rugged landscapes of southern Chile and Argentina, particularly throughout Patagonia. These big cats are highly adaptable predators, ranging across mountains, grasslands, and forests, and they play a key role in maintaining ecological balance by controlling herbivore populations like guanacos and deer. • #reels #explore #nature #viral #interesting #learn"

Patagonia on Instagram: "In the summer of 2024, Luke Nelson (@slukenelson) set out to run the visual skyline of his hometown: an estimated 72 miles and 18,000 feet of vert. It was a run he’d been dreaming of for two decades and attempting to complete for 11 years. “I can see portions of the route … when I go to work, when I take the kids to school, when I get groceries, when I go home. I remember looking out classroom windows as a student at Idaho State University toward the long grass-covered r