After they stopped the “how it feels to chew 5 gum” campaign 5 gum stopped being a popular choice. Youth Culture Shift: Chewing gum, once a symbol of rebellion, lost its “cool” factor among teens and young adults, who started favoring other breath-freshening products like mints. Marketing Missteps: Wrigley’s tried numerous new angles (e.g., “Life happens in Five,” #NoRegrets, gamer focus) but often missed the mark, moving away from the visceral, sensory focus that made 5 Gum popular. Market Tren
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