Dec 11, 2024 · AI & Automation Fuel Budget Increases. More than half (53%) of marketers who saw budget increases attributed the increases to AI and automation investments, with 71% of …

Demand generation strategies are no longer just teetering on the precipice of change: They’re fully plummeting to the bottom of the ravine. While that metaphor might be a touch on the …

Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.

Oct 24, 2024 · Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth, new research from Activate Marketing Services revealed. The …

As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for the road ahead, we turned to industry leaders who are shaping …

Practitioners Revamping ABM & Content Strategies With A GTM & Personalization Focus Marketers, take a deep breath and channel your inner da Vinci, Michelangelo or Botticelli: The …

Nov 12, 2024 · Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company.The newly combined entity will operate …

LocaliQ Helps Automate Cumbersome Lead Management Processes. LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead…

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

The content marketing landscape has seen some dramatic changes since our initial Content Preferences Survey in 2012.While white papers and webinars remain among the most popular …