Not long ago,the following sentence would have sounded like a consultant’s fever dream: In 2026, digital advertising spend in ...

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Lilly’s Start How You Can campaign featuring Caitlin Clark reframes movement as a low-stakes first step toward better health, ...

Kennedy's health officials explored U.S. ban of some widely used antidepressants; Kennedy doubles down on overly broad ...

Point of care compan (HMN) announced Thursday morning that it has acquired D+R Lathian, a digital healthcare marketing firm ...

The agency veteran — co-founder of Area 23 and former CCO of IPG Health — wasn't looking for a new job. Then he got a call.

Pierre Fabre Pharmaceuticals and Atara Biotherapeutics, makers of the drug called Ebvallo, said that a meeting held in late ...

Merck is tapping a number of baseball ambassadors to support its cardiovascular awareness push, including former World Series ...

VP of global ad sales Alan Moss details how the marriage of live sports and new ad tech tools helps brands navigate media ...

The Derek Sheely Foundation and Klick Health created a free Madden mod that simulates concussion symptoms like blurry vision ...

The FDA’s recent crackdown on DTC ads makes each influencer campaign a unique balancing act. To make things more complicated, ...