To sell effectively to buying groups, sales teams need better signals so they can evaluate and navigate more effectively.

The new capital, led by PeakSpan Capital, will be earmarked for the development of Dreamdata’s Analytics and Activation ...

The 12th Annual Strategy & Planning Series (SPS) four sessions on demand to help you plan creating a new hybrid workplace in ...

StackAdapt is one of the only platforms to offer native orchestration flows to connect programmatic engagement with automated ...

Highspot's Lucas Welch details the root causes of the strategy-execution gap for go to market leaders from their GTM ...

Bombora's Curated Ecosystem Audiences translates high-value B2B data into actionable digital audience segments for ...

The average survey respondent uses three separate AI tools, with most common uses are for research, writing and cost/time ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

If your company is cycling through CMOs, stop asking why marketing is not performing and start asking "where is the alignment?" ...

ABM leaders report having only a moderate, limited, or nonexistent ability to drive engagement from their key accounts.

The implementation of the PolyAI agent has led to remarkable improvements in the Melting Pot’s operations and guest ...

Wunderkind Audiences for Meta combines proprietary identity data with AI-powered segmentation to build & deploy audiences.