Woolley Marketing is a monthly column for Campaign Asia-Pacific, penned by Darren Woolley, the founder and global CEO of ...

Be aggressive about AI deployment and use the affordable models, including the Chinese ones, which are now genuinely competitive. Automate what is repetitive, the templated, the high-volume, ...

Cathay has turned 80 and to mark the milestone, the airline has rolled out work that reminds you about the tenderness of ...

Founded on the principle of using automation to simplify the complex world of programmatic buying, the company has scaled ...

It's back! Campaign Asia-Pacific is delighted to reveal its second annual Over 50 list, celebrating marketing and media's most seasoned professionals whose relentless commitment and deep-rooted ...

Resilience Never Rests' is the newest instalment in the Australian insurer's ongoing platform, made again with Leo Australia, ...

Pratima Harite. Head, Asia Pacific Corporate Citizenship Lenovo India. Pratima Harite's journey to becoming one of Asia Pacific's most respected corporate citizenship leaders came ...

We. Communications, and group CEO at Avian We Avian We India. Nitin Mantri's journey into public relations was shaped long before he entered the pr ...

Harry Dee David Jusana. Chief Operating Officer Burson Indonesia. Harry Dee David Jusana (aka Harry Deje) has a career defined not only by his title but by what he leaves behind.

Raghavan began her career at Landor in San Francisco as a naming manager, rising through the ranks in New York and London before making a surprising decision in 2008: to return to ...

Xavier Prabhu. Founder, Chairman & CEO PR Hub Integrated Marketing Communication India. Xavier Prabhu's story is unconventional and inspiring. Born in a small town in South India, ...

Yusdina Fibriyanti. Managing Director Innocean Indonesia. Yusdina Fibriyanti's career has been shaped by a belief that transformation is not optional — it is a discipline. After ...