AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Kip AIR was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but ...

Sigma, MiQ's new AI-powered ad platform, gives advertisers better analytics and attempts to unify the fragmented data ...

Despite all the drama, companies haven’t completely abandoned the Privacy Sandbox, and BU's Garrett Johnson has the receipts ...

In the next two years, linear TV will be deprioritized so much that holding companies will begin outsourcing their linear ...

AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit might actually be a good thing.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Last year, the IAB Tech Lab announced its new “Ad Format Hero” initiative to standardize emerging CTV ad formats.

Although furniture brand James & James was hitting its own aggressive revenue targets while primarily spending on search and ...

The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad ...