Twitter has completely taken over the minds of users, business owners, advertisers and elected officials. Now, it might be on ...

Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re ...

AI-generated slop content is growing exponentially online. Plus, publishers and new organizations are strategizing for a post ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media ...

Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle ...

M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest ...

Comscore's new measurement tool gives publishers a better understanding of content consumption patterns – not just ad ...

The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.

DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Tom Pachys, Co-founder and CEO of EX.CO, discusses the company's new expanded ad server, and how it sets the offering sets ...