Who is Peter Arnell, America’s new chief brand architect? You might know him from Tropicana’s failed rebrand or that infamous Mike Tyson Super Bowl ad

The industry veteran is tasked with the immense project of creating a ‘unified design and brand system for the U.S.’ ...

It’s never been easier to do too much

Any reasonably capable professional with a chatbot can now produce a dozen plausible strategies, memos, product concepts, or ...