Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Matcha is getting harder to track down these days. We asked a local shop if they've been affected by the shortage, then talked to a reporter about why there's a shortage in the first place.

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...

Matcha is made from shade-grown tea leaves called tencha, which are then ground into a fine, green-colored powder and whisked into hot water. stock.adobe.com Signs plastered to supermarket shelves ...

A NEW TikTok health craze is hitting Aldi shelves — and it’s only £1.49. Shoppers are raving about the budget supermarket’s ...

A TikTokker has revealed she is directly descended from one of the 20th century’s most brutal warlords, dubbed “the Bloody Baron” — but she says she’d rather drink matcha than reclaim her historic ...

How To Make The Matcha Martini From TikTok You’ll need: 1/2 cup sugar 1 cup water 1 tbsp matcha powder (sweetened if preferred) 1/2 cup vodka (or tequila blanco) 1/4 cup heavy cream or dairy ...

A Starbucks barista is calling out one of the latest Starbucks “ hacks ” to circulate on TikTok, which shows people ordering two dozen scoops of matcha powder from their local coffee shop and ...