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Bud Light continues to face blowback over its ill-fated tie-up with transgender influencer Dylan Mulvaney — with social media users blasting the beer brand over its latest attempts to defuse the ...
Bud Light said it will donate $200,000 to an LGBTQ+ nonprofit — the latest in a slew of mixed signals as the brand grapples with blowback over its ties to transgender influencer Dylan Mulvaney.
Bud Light’s sales have plummeted, averaging weekly declines of around 25%. Parent company Anheuser-Busch InBev has lost more than $15 billion in value.
Bud Light-maker Anheuser-Busch is headquartered in nearby St. Louis. But even Fitter’s bar witnessed a catastrophic decrease in sales of the hometown suds among loyal and local consumers this week.
Bud Light sent customized Bud Light cans to Mulvaney that portrayed the influencer's face. The nearly 30% drop marks another increase in losses week to week since the boycott gained traction in April.
That’s likely why as Bud Light’s sales have fallen, Coors and Miller have enjoyed 20.5% and 21% sales boosts in the third week of April, respectively.
Once the most popular beer in the U.S., Bud Light is now selling for less than water in some American warehouses. Andy Wagner, the manager and 18-year veteran of Glenn Miller’s Beer & Soda ...
The fallout from Bud Light's promotion with transgender influencer Dylan Mulvaney could lead to a persistent dip in sales — and some Americans could turn away from the beer brand entirely for ...
Bud Light, the most popular beer in the country, was going to put together a campaign centered on a group that makes up less than 9 percent of the population of the United States?
Bud Light executive says the beer is seeing 'positive momentum' To win back Bud Light drinkers, Anheuser-Busch plans cash giveaways, tickets to local shows on the Backyard Tour and rebates over ...
A considerable number of Americans appear to believe that Bud Light, a beer owned since 2008 by the Belgian multinational corporation Anheuser-Busch InBev, stands for a distinct set of values.