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Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' planWhen Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're ...
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Starbucks' new CEO — who lives 1,000 miles from HQ — will not tell employees what specific days to come into the officeStarbucks' new CEO, Brian Niccol, has not issued a new mandate about returning to the office. He told employees to work ...
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Starbucks' new CEO will have the use of a private jet from California to Seattle every week to meet its RTO rulesStarbucks' new boss, Brian Niccol, appears set to join the ranks of so-called supercommuters by traveling nearly 1,000 miles ...
Starbucks could see lots of changes as CEO Brian Niccol gets his bearings. Niccol, who has been at the helm of the coffee giant for a month now, has made clear that it has room to improve its American ...
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Starbucks to cut a third of its menu offerings this year as the coffee giant streamlines serviceStarbucks' increasingly complicated menu is a thing of the past, CEO Brian Niccol told investors during a Tuesday earnings call. Niccol said the international coffee chain plans to cut 30% of its food ...
You won't have to worry about your laptop running out of juice at Starbucks anymore if Brian Niccol, the company's CEO, has anything to say about it. Niccol's latest move to get coffee drinkers to ...
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Starbucks' new CEO just started the job. Here's what he could shake up, from the menu to the C-suite.Brian Niccol is now the CEO of Starbucks. That means big changes could be on the way. Niccol, who has spent six years as the CEO of Chipotle, officially took the reigns at Starbucks on Monday. He ...
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8 ways Starbucks is changing your coffee routine as CEO Brian Niccol tries to turn around the coffee chainStarbucks began 2025 with some big changes. The coffee chain has announced a number of shifts, including many at its cafés, since CEO Brian Niccol took the helm in September. It's trying to win back ...
CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to know in Tennessee.
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24/7 Wall St. on MSNStarbucks Lags S&P 500 by 74% as Earnings Drop 47% and Sales Slide ContinuesStarbucks is perhaps the most recognizable coffee brand in the world, yet it is underperforming in recent years.
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