Hasbro, a leading games, IP, and toy company, returns to the North American International Toy Fair® in New York (March 1-4, ...

Barbie is celebrating all things music this year, announcing its 2025 Career of the Year and a new doll, highlighting a ...

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.

Be among the first to shop and see photos of the figurines inspired by Rachel Zegler's Snow White and Gal Gadot's Evil Queen.

Alicia Keys has earned her icon status, and Barbie is recognizing the work she’s put in over the years. The renowned brand is ...

A24’s upcoming Barney the Dinosaur film will not only offer a grownup take on the popular children’s show, queer Bottoms and ...

Barbie is honoring Women in Music for Barbie 2025 Career of the Year, spotlighting two distinct professions: Musical Artist ...

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix ...