Price sensitivity is the degree to which the price of a product affects consumers' purchasing behaviors. Generally speaking, ...

The United States is not in a recession, but it may be in a “vibecession.” Despite ticking up for the past three months, the closely watched University of Michigan Consumer Sentiment Index fell to ...

Walmart has long been viewed as a barometer of the American consumer. As the nation's largest retailer, digging into Walmart's sales is akin to digging into the spending habits of U.S. consumers as a ...

Breakfast is no longer limited to a single meal – a fast evolution from just two years ago, according to market research firm Mintel. Brands were reformatting cereal for adults, experimenting with ...

Consumer Reports' verdict on the top new cars for 2026 is in, and it brings some welcome news for car shoppers looking to cut down on their fuel use while also staying safe on the road. This year's ...

The way consumers view wellness is shifting, reshaping purchasing decisions across all age groups, and challenging brands and retailers, like c-stores, to adapt their strategies. These are findings ...

The restaurant industry is facing significant shifts in consumer behavior and tech advancements. As 2026 begins, operators are grappling with existential questions about value and efficiency. Here's ...

Consumers are spending steadily but shifting toward smaller, more frequent, value-focused purchases. Retailers are modernizing with digital tools, automation and hybrid shopping to meet evolving ...

Consumer payment trends such as pushback on interchange fees, the rise of buy now/pay later, crypto payments and agentic commerce are set to shape payments in 2026. The elephant in the room is the ...

U.S. consumer sentiment declined to its lowest level in more than three years and near an all-time low as households' concerns about the economic impact of the government shutdown mounted, according ...

Upcycled, biodegradable, ethically sourced, zero-waste. There are plenty of sustainability buzzwords that float around brand marketing today. With companies being aware of making these more ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...