Social isn’t just one branch of marketing; it needs to be treated like a trunk, sturdy and connected to the entire tree.

Really, there is no secret to getting leads from social media. It’s doing the unglamorous work of showing up consistently, ...

The House is heading towards a vote on a bill to force the Justice Department to release the case files it has collected on ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

Could clipping be one answer to social-media burnout for artists? Ranked Music thinks it might, and explained why.

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...

Social media marketing encompasses activities like posting text and image updates, videos, and other content that drives audience engagement, as well as running paid social media advertisements. The ...

The federal government’s ambitious plan to block teens from social media has sparked fierce debate. Here’s how it will work.

If you can take the entertainment elements from TV and bring them to social media, you can lock people in for that much ...

Learn how social media and inbound marketing can turn listener engagement into ratings and revenue for your radio station.