Social isn’t just one branch of marketing; it needs to be treated like a trunk, sturdy and connected to the entire tree.

Really, there is no secret to getting leads from social media. It’s doing the unglamorous work of showing up consistently, ...

The House is heading towards a vote on a bill to force the Justice Department to release the case files it has collected on ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share ...

Could clipping be one answer to social-media burnout for artists? Ranked Music thinks it might, and explained why.

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...

Learn how social media and inbound marketing can turn listener engagement into ratings and revenue for your radio station.

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

FluencePay platform works simply, users create a profile, link their social media accounts, and receive a “Fluent Score” ...

X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

Risqo Wahid studied what factors make social media content engaging in his dissertation in Marketing at the Jyväskylä ...