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Netflix, Seeking to Bolster Ad Reach, Changes Metric to Monthly Active Viewers, Versus Users
The streaming giant intends to institute a new measure for advertisers that tabulates how many of the 190 million monthly ...
Netflix expands programmatic and targeting via Netflix Ads Suite, and readies global format and measurement upgrades through ...
Netflix is redefining how it measures advertising reach, unveiling a new metric called Monthly Active Viewers (MAV) that it ...
The streamer is also testing interactive video ads and dynamic ad insertion, which will roll out globally in 2026 ...
New customers can also get four months of free access to music streamer Pandora Premium, plus six months of free SiriusXM ...
The core promise of the maker movement—democratizing creation—has expanded dramatically through AI. But too much digital ...
Coca-Cola’s new AI-powered holiday ad is raising eyebrows over visual glitches, while T-Mobile expands emergency 911 texting ...
On Saturday, Dec. 20, there will be first-round playoff games at noon ET on ESPN and at 3:30 p.m. ET and 7:30 p.m. ET on TNT.
You'll get access to an ad-free website with a faster photo browser, the chance to claim free tickets to a host of events ...
One of the more welcome aspects of the streaming era is that it’s opened space for a greater diversity of stories, including ...
Candidates are competing to replace Democratic Gov. Tony Evers, who won’t seek reelection, in the first open governor’s race ...
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