Why people trust influencers more than brands – and what that means for the future of marketing

This perceived intimacy helps explain why consumers often trust influencers more than brands. Though the parasocial relationship isn’t mutual, it feels real. That emotional closeness cultivates trust, ...
Opinion

In Celebration of Black Videogame Composers, Part 1

Roget is an ASCAP-affiliated composer, serves as a board member of the Game Audio Network Guild, and is represented by Cheryl Tiano of The Gorfaine-Schwartz Agency and Greg O’Connor-Read of Top Dollar ...

Hazbin Hotel's composers break down 'Hear My Hope' (and its Lord of the Rings connection)

The season 2 finale song has a lot of moving parts, but The Living Tombstone musician Sam Haft was mostly thinking about Lord ...
Harvard Business Review

The Neuroscience of Trust

Management behaviors that foster employee engagement by Paul J. Zak Companies are twisting themselves into knots to empower and challenge their employees. They’re anxious about the sad state of ...