Taco Bell’s Fan Style contest picked three winners after 40,000 entries. See what’s in the new Crunchwrap, taco, and veggie ...

Restaurants are turning to limited time items as customers pull back on fast food. WSJ visited Taco Bell’s test kitchen to ...

Liz Matthews is considered the GOAT of new product ideas, testing hundreds to develop viral hits like Doritos Locos Tacos and ...

From revamped classics to bold new beverages, Taco Bell is trialing a fresh lineup of limited-time items. Find out what's ...

The California Crunchwrap, Burrito Bliss and Cantina Craze emerged from more than 40,000 submissions to the restaurant ...

A bunch of new soda flavors will hit store shelves in 2026. Only time will tell whether these products will earn a permanent ...

The Flamin' Hot burrito is a nod to the Beefy Crunch Burrito. Taco Bell is turning up the heat with new menu items from burritos to hot sauce. The popular Southern California-based fast-food chain ...

Cast your mind back, if you can, to long, long ago: February 2024. Joe Biden was president. The “Mr. & Mrs. Smith” reboot was on TV. And at Taco Bell’s “Live Más Live,” the company announced they were ...

Nearly 700 Taco Bell fans lined up as early as 9:30 a.m. Sept. 16 for the afternoon opening of Live Más Café in Irvine. But it wasn’t for chalupas. They wanted to be among the first to sip specialty ...

Taco Bell has converted two of its Southern California restaurants into Live Más Cafés, its new beverage concept. The restaurants are at 4101 Campus Drive, Irvine, and 11688 Carmel Mountain Road, San ...

I have to give the Taco Bell marketing team some serious applause. Poking America in the nostalgia bone is a brilliant way to get people to steer themselves into a drive-thru. Even the healthiest nut ...

Taco Bell is reaching into the back of its virtual pantry and pulling out five discontinued items from yesteryear, such as Cool Ranch Doritos Locos Tacos and Chili Cheese Burritos. The Irvine-based ...