Time to serve! Hollister and Taco Bell are teaming up for a Y2K-inspired drop for fashionistas and foodies alike. The ...

With its baggy denim and oversized fleeces, this 'bold' merch collection could be straight from the Hollister vault.

Taco Bell’s Fan Style contest picked three winners after 40,000 entries. See what’s in the new Crunchwrap, taco, and veggie ...

Liz Matthews is considered the GOAT of new product ideas, testing hundreds to develop viral hits like Doritos Locos Tacos and ...

After receiving more than 40,000 submissions, Taco Bell announced that three people, including a Michigan man, will have ...

Taco Bell has been leaning heavily into its beverage offerings, thanks to its new Live Más Cafés. Now, in Knoxville, ...

Taco Bell’s expansion of its Live Más Café concept is underway, with two openings planned on Sept. 16. Like the first location, which opened in Chula Vista outside of San Diego at the end of last year ...

I have to give the Taco Bell marketing team some serious applause. Poking America in the nostalgia bone is a brilliant way to get people to steer themselves into a drive-thru. Even the healthiest nut ...

Taco Bell is reaching into the back of its virtual pantry and pulling out five discontinued items from yesteryear, such as Cool Ranch Doritos Locos Tacos and Chili Cheese Burritos. The Irvine-based ...

Taco Bell’s most requested nostalgic items are officially coming back by popular demand. Taco Bell has launched many new menu items this year, a strategy that has proven successful for the Mexican ...

Taco Bell is reviving five fan‑favorite items from the late 1990s and early 2000s as part of a limited Decades Y2K Menu, which the company said would arrive in restaurants nationwide beginning Sept. 9 ...

Last year, Taco Bell made a simple bet that Alexa-like voice assistants could handle the drive-thru window. It didn’t consider whether people could handle dealing with AI. According to the Wall Street ...