Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. In today's globalized marketplace, businesses are expanding ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hall When you are ...

The Super Bowl for decades has served as advertising’s flashiest night of the year, drawing a slew of brands to craft witty, often star-studded commercials — Super Bowl LVII being no different. This ...

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

It’s crucial to research and understand your audience to create a social-media strategy that is tailored to its interests and needs. This will not only help you reach more potential customers but also ...

Not long ago, small businesses could count on social media to deliver reach and visibility without much effort. A few consistent posts, some audience engagement and a little luck with the algorithm ...

Advertisers are allocating increasing amounts of their budget to influencer marketing given its cost-effective digital content and high engagement and conversion rates. Influencer marketing, however, ...