A year ago, the SiliSponge — which is a squishy, silicone, and parallelogram-shaped application that functions like a beautyblender — was the talk among beauty insiders for how it blended product, ...

If you're tired of losing half your bottle of foundation to your makeup sponge, you just might need this clear silicone applicator like the SiliSponge. This $9 tool (that's currently sold out but can ...

One of the world’s major beauty companies is rolling out a new product to make makeup more accessible — a "smart" lipstick applicator tool. The tool, called HAPTA, is the first handheld computerized ...

Even though they look revolutionary, silicone makeup brushes aren't exactly a new concept. Before we could even get our hands on them here in the US, beauty junkies in Asia swore by them to hack their ...

“Beauty tools” used to refer to your fingers and those terrible sponge applicators that come inside bad quality eyeshadow compacts and immediately go into the bin. Now, that term refers to everything ...

When it comes to achieving that natural-looking, flawless skin most make-up artists say it’s less about the foundation formula and more about how you apply it. Last night, at the Screen Actor's Guild ...