Jeremiah Fears looks like a future NBA star. On others, he looks like a true freshman who reclassified and is still figuring ...

In yet another shrewd move, Kim Kardashian is teaming up with Nike to launched a new brand: NikeSKIMS.

"The Jordan Room" in a 21,400-square-foot mansion on the market for $23.5 million in Scottsdale, Arizona, holds up to 325 pairs of shoes and is centered with a basketball hoop with the Jumpman logo ...

After winning the WNBA Finals with the New York Liberty, former Oregon Ducks star Sabrina Ionescu is set to grow her brand across the world, announcing an inter ...

Basketball fans have patiently waited for Caitlin Clark's signature shoe since she signed an eight-year, $28 million deal ...

AJ Dybantsa, a five-star recruit and top high school basketball prospect, has already made a name for himself in the NIL ...

The best of both worlds will come together thanks to Nike's cutting-edge technology, which keeps world-class athletes ...

Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s ...

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

Nike has signed a partnership with Kim Kardashian's shapewear company Skims to launch a new brand aimed at women.

The decision to trade Dončić remains viewed as irrational and impulsive. But those who know the Mavs' GM best paint a far ...

Ionescu also shared with For The Win why Breanna Stewart’s leadership mattered during the Liberty’s title run, what she ...