Buffalo Bills quarterback Josh Allen signaled the end of his Nike contract by wearing New Balance cleats during minicamp.

The Air Jordan 5 Retro Grape have been revived after 12 years. This highly anticipated return marks one of the most requested ...

Last summer, the Seattle Storm shared a three-photo carousel of now Las Vegas Aces guard Jewell Loyd wearing a pair of vibrant shoes. "Kicks in color," the caption read, with fitting paint canvas and ...

These innovators collaborate with people with wide ranges of sensory and physical disabilities to design products that ...

Women's sports are undeniably on the rise. But according to Olympic track and field athlete and entrepreneur Allyson Felix, ...

Cincinnati Bengals star Trey Hendrickson is growing his brand beyond football—here’s a look at his endorsement deals.

Johnson C. Smith University (JCSU) made an HBCU x NFL connection on Friday June 13, for high-energy football action. The ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Chicago Sky stars Allie Quigley and Courtney Vandersloot teamed up with Nike to design four sneakers inspired by Pride. Shop ...

The WNBA, the WNBPA, and 2K announced an agreement in principle for a multiyear partnership extension that will continue to ...

What better place to launch a new, transformational youth baseball and softball initiative than 900 E. 33rd Street in Baltimore? Or as Cal Ripken Jr. calls it, “sacred ground.” On the same plot of ...