Stars are not participating for fear of being “turned into a meme” and there is little imagination in the dunk attempts.

The first truly iconic All-Star Weekend sneaker moment came in 1985, when a rookie Michael Jordan competed in the Slam Dunk ...

Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on ...

The Sinners star once told GQ he intended to spend his 20s doing pedal-to-the-floor work, then reevaluate. But at 38, he’s ...

When he was in his 20s, Jordan told GQ he'd rest when he hit 30. But at 38, he's still seeking out new challenges. What keeps ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Between Tool Shaq (Home Depot), Shaq-A-Licious (Hershey’s), Shaqtin’ A Fool (TNT) and Shaquille O’Deal (Klarna) — and that’s just the tip of the Shaq-berg — the most visible brand in the NBA is 7-foot ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of ...

For decades, sneakers didn’t have much style to them and were more about function. That began to change in the 1970s and by ...

"Bringing in one of my fellow founding fathers of Reebok basketball, Allen Iverson as my VP. The post After Big Shoe ...

Reebok honors one of their most iconic sneakers with a special edition release The post Reebok celebrates big with new ...

The most shocking trade in NBA history began with a secret meeting in a coffee shop in Dallas -- and was fueled by a 20-year ...