Los Angeles Lakers guard Luka Doncic debuted an unreleased purple colorway of the Jordan Luka 4 against the Boston Celtics.

Here's what you need to know about the Jordan Brand commercial that highlights Doncic's recent change of area codes.

Unfortunately for athletes and fans, they must wait a few more months for the Jordan Luka 4 to officially launch. Doncic's highly anticipated fourth hoop shoe has ... to Jordan Brand and ...

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Jordan Brand released a new ad campaign yesterday ahead of G/F Luka Doncic’s first matchup against the Mavericks since they traded him to the Lakers.

Luka Doncic embraced the Los Angeles Lakers spirit, as he hit the court against the Boston Celtics in his new signature ...

In the eyes of Lakers fans, the move to acquire superstar Luka Doncic is the ... A recent advertisement from Jordan Brand should only add salt to the wounds. Ahead of Doncic's first game against ...

Jordan Brand’s new Luka Doncic ad is SAVAGEEE 😭🔥 ... being one of a few NBA players with a signature shoe with Jordan, along with Jayson Tatum and Zion Williamson. Nike and Jordan have ...

Lakers star Luka Doncic and the Jordan Brand bought out a parking lot next to Crypto.com Arena to give fans free parking for his first game against his ex-team, the Mavericks.

Luka Doncic ... The "Jordan Luka 4" colorway also featured a light blue midsole, paying homage to the early Los Angeles era with royal blue and white accents. While the shoe made an appearance ...

Everything before Tuesday’s game helped to build anticipation for Dončić’s star power in L.A., from a timely Jordan Brand ad to a new shoe.