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The new deal could also see the Jordan Brand hosting scrimmages between the program and the Lakers in the offseason to promote Luka's image. UCLA could have a new market for its apparel in Europe ...

Dončić, who signed a major extension with the Jordan Brand in 2023, could help drive sales in a change of scenery with his “Purple Comet” colorway for the Luka 3 signature show releasing Feb ...

The newest Jordan Luka 3 from Luka Doncic, Jordan Brand is coming! Check our Sneakers news for more upcoming releases and breaking content!

In case you’re not aware of the story, the NBA was a much different place back in 1985 when Michael Jordan and Nike ...

After a blockbuster trade, NBA superstar Luka Dončić is officially part of the L.A. Lakers — and he's bringing his signature ...

Philadelphia Eagles quarterback Jalen Hurts is living up to the Jordan Brand mantra that “You Can’t Ban Greatness.” Ahead of ...