Too many restaurant companies are oversimplifying their loyalty programs by limiting the experience to simple points schemes or gimmicky badge-and-leaderboard mechanics that collectively offer little ...

Real-time, behavior-driven games that drive visits, spark engagement, and boost loyalty—without discounting away brand’s margins Loyalty programs are growing fast, but so is the pressure to evolve.

Coachella and Avalanche have partnered to launch Coachella Quests, a new blockchain-based loyalty game to drive engagement and loyalty. It’s another form of gamification, this time powered by Web3 ...