Traditionally, I've embraced a minimalistic approach to eye makeup, steering clear of mascara and eyeliner altogether. I always held the belief that such enhancements just didn't compliment my ...

A lash lift is a perming treatment that curls and defines your natural lashes to create a fanned-out finish that lasts for ...

If you’re on a quest for long, voluminous eyelashes, there are a few different routes you can take. The easiest thing you can do is reach for a lengthening mascara and lash curler for your everyday go ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. This week it's all about lashes, specifically how to make them look long, lifted and ...

Mascara is brilliant but if you really want to get the most out of your eyelashes, an eyelash curler is where the magic really happens. If you're unfamiliar with using an eyelash curler we wouldn't ...

When it comes to eyelash applications, there are tons of methods and techniques to try. For those who love the classic look, fake eyelashes will always be a favorite. But if you're craving extra ...

Spending winter with our lower-face swaddled in a mask, it’s no surprise that, with a new focus on our eyes, mascara sales are up. The newest launches lift, lengthen and strengthen like never before.