Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Jalen Hurts earned Super Bowl MVP honors for his work leading the Philadelphia Eagles to a revenge-soaked blowout victory ...

Jordan Brand is teaming up with NBA star Paolo Banchero to release a special edition of Paolo Banchero x Jordan Heir “Seattle ...

Everyone from Jordan Brand's signature NBA and NFL athletes to Travis Scott and DJ Khaled to Howard University's cheer squad make cameos. The video first went live on Sunday evening and will also ...

Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.

The NBA All-Star Weekend is a cultural event that brings the global sports, fashion, and entertainment industry together.

At least that’s how fellow Jordan Brand athlete and Los Angeles Rams wide receiver Puka Nacua—once nicknamed “Puka Dončić” by LeBron James—feels about it. More from Sportico.com ...

At one point during the 2024 NFL season, Jalen Hurts was fined for wearing different-colored cleats during a single game, and ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Jordan Brand is celebrating Paolo Banchero’s journey from Seattle to the NBA with a special Player Edition of the Heir Series ...