Influencer advertising is projected to grow to a $52 billion industry by 2028. Here’s how to tap into this rapidly expanding market. The Fast Company Executive Board is a private, fee-based network of ...

Influencer marketing is one of the most popular strategies brands use to reach their target audiences and promote their products. For example, Fenty Beauty collaborated with influencers like Jackie ...

Runway Influence, an influencer marketing agency focused on luxury brands, is adapting to industry skepticism and tech disruption—as well as the future of micro, macro and mega-influencers. When MGM ...

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. The boundaries between influencer marketing and content marketing ...

There's a lot to unpack in a new consumer research study released by Omnicom Media this morning, especially how it defines "people" vs. things that are, well, not people. The study, dubbed "The Future ...

Many social network users have already made a purchase on the recommendation of an influencer. Most of the time, we don't even question the reliability of the advice given. Behind the perfectly edited ...

The influencers talking to your clients and their kids are the symptom of a bigger issue. I get it. It’s hard for an advisor not to feel at least a little grumpy about the prevalence of financial ...

For the last few years in my Nieman Lab predictions, I’ve discussed the convergence of journalists and influencers. But if influencers are becoming journalists and journalists are becoming influencers ...

Influencer Hannah Krohne quit her full-time corporate job to become a fashion influencer and she tells PEOPLE the most ...