Brand Refresh. EVERCOAT(R) partnered with Cincinnati-based agency Hyperquake to modernize & elevate the brand. As part of the refresh, the brand completely overhauled its go-to-ma ...

Kylie Jenner is entering her popstar era, and here's a full tutorial for how you can get the iconic King Kylie makeup look.

Valspar, a leading paint and coatings company, today announced the launch of Valspar (R) Oil-Based Primer + Sealer, a high-performance primer designed to deliver outstanding stain blocking, strong ...

Discover how to do your hair and makeup like Sydney Sweeney with 15 key tips—from achieving flawless skin to recreating her ...

Managing expectations can be a big part of success.Promising too much for the sake of self-promotion almost always ends in ...

The festive countdown is calling, and beauty lovers are already whispering about a budget box promising daily pick‑me‑ups. If ...

Colder mornings, surprise showers and tighter budgets are back, pushing shoppers to hunt clever layers that work without bulk. One modest newcomer has ...

Welcome to Retail Therapy by Prevention! In this series, our editors provide thoughtful, honest reviews of what we’ve been ...

Want to master Morticia Addams’ hauntingly beautiful makeup? Discover 15 expert techniques and product tips to recreate her ...

You don't need to spend hours scrolling on TikTok to find this viral collagen mask — I did the hard work for you. View Entire ...

It delivers the perfect wash of color with a hint of sheen, making it your new go-to for those no-makeup makeup days. Why we ...