MUCH-AWAITED SKIN TINT GRWM Cosmetics is once again redefining the local beauty scene with the launch of All About That Base Volume II, led by the new Daily Skin Tint in 25 inclusive shades. Rooted in ...

GRWM Cosmetics’ summer collection includes nine shades of lip tints and an ultra-matte fixing spray. FILIPINO brand GRWM recently launched its summer collection, which it calls the #AllDayAllies. The ...

We may receive a portion of sales if you purchase a product through a link in this article. A creative play on those “get ready with me” videos all over TikTok and Reels, e.l.f.’s rep says the ...

GRWM Cosmetics is a beauty brand that has a special place in its heart for stray animals (left). Digital creator Poy Villamonte took on Watsons’ hair color challenge. MY favorite Filipino beauty ...

NOTABLE progressive beauty brand GRWM Cosmetics is excited to present its newest line, the Beauty is Personal collection, which includes a variety of products meant to empower goal-getters and give ...

Beauty entrepreneur Danessa Myricks herself might be coming to a Sephora near you. The owner of the eponymous beauty brand has launched a “GRWM,” the acronym for “get ready with me,” tour to celebrate ...

Join me as I get ready for the NYX Cosmetics Party! I’m sharing my favorite NYX products, blending tricks, and glam secrets ...

"We come in different shades and we wanted to make it easier for our customers to find their match, even adding colors like blue to make the current shades cooler, orange, to add warmth, and so on," ...

From innovative textures to thoughtfully elevated designs, these new releases prove that local beauty has entered its golden ...

Hey beauties! 🎨✨ I had so much fun experimenting with a new makeup look and filming it for you all. I'm definitely still ...