Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...

Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many ...

Previously likened by executives to the Model T for how revolutionary the truck was expected to be, the Lightning has missed ...

Ford is reportedly considering pulling the plug on its flagship electric pickup, the F-150 Lightning. The Wall Street Journal ...

Texas truck buyers have shown reluctance to trade their gas-powered pickups for EVs. The Lightning starts at $54,780, with ...

Ford is debating whether to discontinue the all-electric version of its bestselling F-150 pickup – a move that would mark a ...

Ford’s electric pickup is getting a few big updates. The 2025 Ford F-150 Lightning shows Tesla NACS fast-charging stations using Apple CarPlay and gains an improved BlueCruise. There’s even a stealthy ...

Ford is offering highly competitive lease deals and financing on the F-150 Lightning. Ford offers attractive leases on F-150 Lightning as federal EV tax credits end. Best deal: Flash trim at $494 per ...

Good news: Ford is launching a new F-150 Lighting STX trim version, and it indirectly replaces the value-oriented XLT with something rugged and cooler for the same asking MSRP: $63,345! The Ford Motor ...