Algorithm prioritizes depth: Facebook’s updated Reels algorithm now weighs repeat views and saves more heavily than simple completions, aiming to surface more relevant, high-value content.

New insights into Facebook's 2026 algorithm and creator strategies reveal that rapid, emotionally varied hooks and strong follow-through are key to boosting Reels reach. With all videos now classified ...

Creators are getting paid just to show up on Facebook - here’s how to get in Dubai: Meta has a bold new pitch for the creator economy: come to Facebook, bring your audience and we'll pay you, no ...

Facebook is offering larger influencers $3,000 (£2,260) a month to post on the platform, as part of its Content Fast Track programme. The social media giant, which has over 3bn users, says the scheme ...

Meta launches Creator Fast Track, offering guaranteed pay and boosted reach to attract top TikTok and YouTube creators back to Facebook. Meta is making a direct play for the talent currently ...

Through the program, which Meta calls the Creator Fast Track, creators can earn anywhere from $300 to $9,000—depending on the size of their audience—over a three-month period. All they need to do is ...

Escape the reels Loop: Steps to reset your Instagram algorithm I don't deny that I watched Jimmy Fallon's Stranger Things rap several times. It was catchy. I loved it. And in this spirit of strange ...

More than half of all ads on Meta's Instagram ran in the service's short-form video product Reels in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower. The shift ...

In brief: After years of experimentation and algorithmic fine-tuning, Reels has emerged as Meta's most promising growth engine. For a company that spent years trying to catch up to TikTok, the next ...

Facebook is enhancing Reels with new AI-powered recommendations and a “friend bubble” feature that highlights videos your friends have liked. The update aims to make discovering and sharing content ...