Obesity may have met its match in GLP-1 receptor agonists. However, the role of gastroenterologists in obesity management and ...

Kennedy’s announcement marks a federal shift toward reducing psychiatric drug dependence and reimbursing clinicians for the ...

Gilead raised its previous guidance of $800 million in revenues from the long-acting PrEP injectable Yeztugo based on a ...

According to the official website, the Jelly Tide system is positioned as a comprehensive approach to supporting a better ...

The "direct-to" channel was a hot topic at the Asembia specialty pharmacy meeting this week in Las Vegas. The drug supply ...

Direct-to-consumer advertising (DTCA) of prescription medicines is a marketing practice by which pharmaceutical manufacturers communicate drug information directly to patients rather than through ...

Direct-to-consumer (DTC) prescription drug advertisements for HIV anti-retrovirals are controversial and have been criticized in the past for including deceptive images and underplaying HIV drug ...

While most of us are not salesmen by profession, most of us are selling in some way. When I was in private practice, we were extremely attentive to our patients and to our referring physicians. Of ...

Under the FDA’s proposal, a drug would be deemed misbranded if a DTC advertisement for the product “lacks fair balance and creates a misleading impression regarding FDA approval, the scope of the ...

Rep. Greg Murphy (R-North Carolina) introduced the Every Dollar Counts Act on Tuesday. It would ensure out-of-pocket costs for covered prescription drugs are applied toward patients’ deductibles and ...

In branding, marketing, and advertising, imagery is everything. It's not just what you say that matters. It's just as important what shows up on the screen and what the people who see it are meant to ...

U.S. Food and Drug Administration "enforcement in the social media space has historically been somewhat limited, but recent activity suggests that the FDA is taking a closer look at how pharmaceutical ...