Nutshell reports that while email marketing yields high ROI, most teams fail to effectively measure its revenue impact. A ...

The line between B2B and B2C marketing is far smaller than many often believe, Salesforce’s Leandro Perez has told AANA x B&T’s Brand Masters podcast. Perez, Salesforce’s SVP and CMO for Australia and ...

PORTLAND, Ore. (KOIN) — Another employer is permanently shuttering its Portland location and laying off employees. Direct Marketing Solutions will close its Portland production facility and lay off ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The company is substantially ...

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and behavior trends will shape ROI in 2026. The 2026 Direct Mail Marketing ...

A Portland direct mail company this week said it will eliminate 106 jobs because it’s expanding elsewhere. In a notice to state workforce officials, Direct Marketing Solutions said it will close its ...

Charles Schwab is expanding deeper into digital assets, announcing plans for a forthcoming product that will allow clients to buy and sell bitcoin directly. Financial services giant Charles Schwab is ...

You've spent dozens of hours writing, tweaking, and perfecting the body of your outbound prospecting emails, trying to find the perfect message that will generate meetings and drive revenue. But all ...

I still remember the exact moment nahshon wright landed in my inbox. A colleague forwarded me a marketing email, subject line screaming about revolutionary breakthroughs in cognitive enhancement. My ...

This article is sponsored by Intuit. You spent an hour crafting the perfect promotional email, complete with a compelling subject line, gorgeous design and a limited-time discount. But the offer ...

Make your campaigns feel festive, fresh, and full of luck. St. Patrick’s Day is a fun opportunity to engage your subscribers, boost open rates, and drive sales. Here’s how to make the most of it. St.