Delta Air Lines has said it will use more AI in ticket pricing, which means you could be paying more or less for your next plane ride. Some lawmakers are concerned about fairness.

What is really going on is that the massive airline is phasing in artificial intelligence-powered ticket pricing that may offer you a different fare for a particular trip than your neighbor down the ...

Delta Air Lines says it is rolling out "personalized fares," which sounds benign and even sweet, but is precisely the opposite.

Delta Air Lines plans to use more artificial intelligence to price its domestic tickets to get closer to what people may be willing to pay.

We think AI-driven pricing, especially that which is applied to individuals, is a real danger unless it is closely monitored. We don’t need to remind readers how much data an airline like Delta ...

Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses ...

Delta Air Lines recently revealed that it is using artificial intelligence (AI) to inform how it prices a small percentage of ...