When Gilgeous-Alexander signed with Converse, it came with a comparative level of creative freedom. That was affirmed last April, when he was named Creative Director of Converse Basketball. He spent ...

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes.

All of the major sneaker brands are looking to grab headlines at the 2025 NBA All-Star Weekend, and Converse has already made a huge splash on Friday morning by unveiling the highly-anticipated ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't ...