An advertising watchdog has recommended that Microsoft discontinue or modify some of its Copilot claims.

Newly released data shows that Perplexity, Bing, and Gemini all send over 90% of their traffic referrals from desktop users.

We asked our readers which AI apps deliver the best results—and which fall flat. The answers may surprise you.

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GEO is a new layer of the internet. Hemant Mohapatra, partner at Lightspeed India, pointed out on X, “Search TAM isn’t ...

Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined ...

Windows 11 remains Microsoft's flagship operating system, evolving through intermittent and cumulative updates since its launch in October 2021. It's the second-most popular iteration, just behind ...

Generative Engine Optimization (GEO) is changing how content ranks in AI-generated search results.Traditional SEO still matters, but adapting str ...

Target smarter, spend better. Why audience targeting and exclusion matter more than ever in today’s paid media landscape.

Explore how AI-driven search advertising is set to increase from $1 billion to nearly $26 billion in the U.S. by 2029, impacting traditional ad models and user engagement.