Time to serve! Hollister and Taco Bell are teaming up for a Y2K-inspired drop for fashionistas and foodies alike. The ...

Liz Matthews is considered the GOAT of new product ideas, testing hundreds to develop viral hits like Doritos Locos Tacos and ...

From our editorial team to you, welcome to The Atlantic ’s 2025 gift guide. We’ve curated a list of 50 unique gifts to bring ...

TODAY IS THE DAY Y'ALL. We eat the entire Taco Bell menu in one sitting. Seriously the whole menu in a single sitting. It's ...

The Mexican food restaurant has surprised diners with a creative twist on a classic Thanksgiving dish. Instead of cracking open a tin of pumpkin puree, Taco Bell has turned its iconic citrus soda, ...

Do you like running and have an iron stomach? Then perhaps you’d like to lace up your shoes, pregame with some Pepto-Bismol and take part in the Taco Bell D.C. 50K race set for late November. The race ...

If you—like me—have absolutely nothing to do on November 29 and feel desperate to ruin both your stomach and legs, then local endurance runners Phil Hargis and Mike Wardian have a fun activity for you ...

Getting your Trinity Audio player ready... The 8th edition of the International Taco Bell 50k Ultramarathon took place in Denver on Saturday, Oct. 4, 2025. This year, organizers boasted of a record ...

This weekend, hundreds of ultramarathoners in Colorado are hoping their legs don’t give up on them — and neither do their stomachs. On Saturday, Oct. 4 in Denver, Colorado, the “International Taco ...

The spiciest event in Denver -- the Taco Bell 50K -- goes down on Saturday ... and, we talked to the founders about the race even they themselves call "completely stupid!" We spoke with Jason Romero ...

Move over Dunkin’ — America runs on Taco Bell. Or at least a certain subset of iron-gutted ultra-runners does. On Saturday, Oct. 5, about 1,200 registrants are expected to toe the line at the eighth ...