Just as the Big Ten and SEC dominate football, so could they take charge of college basketball in the revenue-sharing era.

Oregon Ducks guard Jackson Shelstad starred alongside USC Trojans' JuJu Watkins in a March Madness commercial with Mondelez.

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big ...

Former college player Wendale Farrow seeks to pay it forward after so many coaches helped lift him from poverty and get where ...

Amid President Trump's push against DEI, the Education Department has opened investigations into a diversity-related program ...

Most of that representation figures to be in the women’s bracket, led by the L.A. schools, both of which figure to be awarded ...

USC's JuJu Watkins modestly talks about how she brings in eyes to collegiate women's basketball.

USC women's basketball star JuJu Watkins has signed an exclusive, multiyear deal with Fanatics and Fanatics Collectibles, the ...

Purdue fell behind by double digits in the first half, but came back and eventually held on to beat USC to advance to the ...

Tune in to see the No. 6 seed Purdue Boilermakers (21-10, 13-7 Big Ten) square off against the No. 14 seed USC Trojans (16-16 ...

LOS ANGELES — USC’s 2026 recruiting class jumped to No. 1 in the country, and then the Trojans bolstered it with two ...

Trey Kaufman-Renn matched his career high of 30 points and sixth-seeded Purdue avoided the upset with a 76-71 victory over ...