If this is TikTok’s swan song, you won't want to miss the last-gasp engagement bump
Glow’s Maggie Walsh offers brand marketers tips on the imminent TikTok blackout should the app not find a US buyer.
The Drum heads to Davos: Marketing meets the world stage
We’ll be on the ground at The World Economic Forum next week, exploring how tech, politics, media and marketing intersect.
Ad of the Day: Benedict Cumberbatch takes ‘Best Seat in the House’ for National Theatre
Created by Wonderhood Studios, the spot highlights the theater’s initiative to film live performances of plays and screen ...
NTM’s Lina Hedenström offers 2 reasons for media optimism in 2025
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.
A guide to intent analysis, the most important SEO skill this year
Search becomes ever-more complex, says Alex Moran of Space & Time. And the most important thing currently to understand is ...
TikTok’s timer is nearly up: adland waits with bated breath for major Supreme Court ruling
With millions of users, creators and brands holding their breath, an impending Supreme Court decision will determine TikTok’s ...
Ad of the Day: ‘Zombie-proof’ Kia wafts through apocalypse
Any zombie genre fan knows that the key to dodging the walking dead is to keep very quiet. This is demonstrated in the ad by ...
Innovation Insider: Microsoft VP Silvia Candiani on AI’s impact on media, advertising & ethical innovation
In dialogue with The Drum’s US associate editor Kendra Barnett, the media executive conjectures on the transformative role of ...
How Los Angeles’s creative agencies are aiding their communities amid historic wildfires
As fires spread relentlessly across LA, ad agencies are stepping up, providing aid to their teams, adapting to disruptions and mobilizing resources to support the wider community.
Agentic AI will change everything – including marketing
Agentic AI may soon make decisions on human’s behalf. Piper Dolan at Team Lewis explains how this change might affect the ...
Plenty of agencies are tightening hybrid policies, but few match WPP’s 4 office days
A straw poll of ad shops for our Agency Advice series shows many ad execs sympathetic to Mark Read’s return-to-office ...
Mandatory office returns exclude parents, disabled people, and their amazing ideas
Adland’s workers best get suited, or they’ll get booted. That’s a common anxiety following WPP’s recent four-day office ...