US investment fund Sixth Street, the majority investor in NWSL’s Bay FC, has recruited Kay Cossington from England’s Football ...

The NBA has made a significant move on Chinese social media app RedNote, becoming an early adopter among major US sports ...

Brazilian Série A club Red Bull Bragantino has signed Betfast as the club’s main shirt sponsor in a two-year deal until the ...

Intersnack Deutschland has been announced as an ‘official partner’ of the German Bundesliga and Bundesliga 2, the first ...

TV, the pay-television arm of Hong Kong telco PCCW, appears well positioned to acquire rights to the 2026 Fifa World Cup ...

Golf’s PGA Tour once again has a broadcast deal in India after streaming platform FanCode acquired the rights over a ...

Seven’s coverage of Australia’s tour of Sri Lanka will be the first non-Ashes or World Test Championship men’s away Test ...

Bell Media, owner of Canadian pay-television broadcaster TSN, has once more renewed its long-held rights to Nascar’s Cup and ...

Unrivaled’s sponsorship roster continues to expand ahead of the 3×3 women’s basketball league’s debut today (Friday), with ...

WBD has struck a digital rights deal for its Bleacher Report website and House of Highlights social media brand that brings ...

A four-year agreement secured by Infront to manage the Olympic broadcast archive sales spells the end of rival IMG’s ...

The Turkish Süper Lig club has opened up a new kit sponsorship opportunity through a deal to sponsor the socks of its men’s ...