Google's Gary Illyes explains the technical process of indexing content and how some mistakes can impact the crawl budget.

SEO is shifting. To stay visible, your content must be accurate, structured, and built for AI systems that retrieve answers, ...

Google's John Mueller advises checking if your ecommerce store is accessible to AI agents. Should SEOs add this to site audits?

Microsoft analyzed 200,000 AI workplace conversations to reveal how AI is reshaping marketing and sales roles. Here’s what ...

Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here's how this affects ...

Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important ...