With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...
Brands respecting cultural nuance isn’t just good marketing, it’s driving effective strategies on where and how to show up and delivering bottom line impact. With an inclusive approach and a ...
New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...
The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While ...
Extreme weather events, such as the devastating fires in Los Angeles in January 2025, are becoming an increasingly frequent part of daily life, as explored in Nielsen’s recent climate change report.
Joining in Pride celebrations each June is one opportunity for marketers to build their connections with LGBTQ+ communities. But building brand trust and loyalty with LGBTQ+ consumers requires support ...
Sydney – August 13, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, today announced the upcoming launch of Connected TV (CTV) insights within its Nielsen Ad Intel ...
The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth ...
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of impressions, millions in ad spend, but still one burning question: Who’s really watching, and what’s ...
신뢰할 수 있는 콘텐츠 메타데이터로 검색 및 참여도를 향상하세요. 닐슨의 Gracenote 솔루션은 플랫폼 전반에서 검색, 개인화 및 원활한 시청자 경험을 지원하는 풍부하고 구조화된 데이터를 ...
실제 잠재 고객. 실제 데이터. 실제 의사 결정. 닐슨의 종합적인 데이터와 측정은 미디어의 미래를 이끌고 있습니다.
在 2025 年获得战略优势。了解全球营销趋势，平衡品牌与绩效，并利用数据驱动的洞察力全面衡量媒体。 精准驾驭电视市场。研究观众在主要电视传播平台上的收视行为... 了解什么是尼尔森 ...
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